CHEWY: a catalyst for market change
CHEWY is way more than just another stock; it’s become a real game-changer. When Roaring Kitty -famous for his GameStop plays- took a big stake in CHEWY, he made a statement with real weight behind it. This strategic investment wasn’t just about potential gains; it was a spotlight on CHEWY’s role as a catalyst for calling out manipulative forces in today’s financial markets. This shift has turned CHEWY into a symbol, a key piece of a new investing era built on transparency and fairness.

The Story of Keith Gill and His Vision
Keith Gill, aka Roaring Kitty or Deep Fuc*ing Value, made a name for himself as an ex-financial analyst turned retail investor icon through some bold investment strategies. He blew up in late 2020 when he backed GameStop ($GME), a “meme stock,” with an in-depth analysis and a gutsy investment, spotlighting his stock-picking skills. Convinced that the market was seriously undervaluing GameStop, Gill’s conviction in its potential got him noticed.
GameStop Frenzy Fueled by Roaring Kitty
Back in 2019, Gill invested $53,000 in GameStop, believing the market wasn’t seeing the company’s actual value. Through Twitter (now X) and Reddit, he posted detailed analysis and shared his unshakable confidence, drawing in a huge following. His posts fired up retail investors, and this momentum led to a wild surge in GameStop’s stock price. At its peak, that initial $53,000 ballooned to a jaw-dropping $48 million, making Gill a symbol of what an individual investor could achieve.
Roaring Kitty’s Big Move on CHEWY
After a media frenzy, Gill went quiet in 2021, stepping back from the limelight. But in 2024, he returned to social media, reigniting interest in meme stocks. On June 27, 2024, a 13G filing revealed that Roaring Kitty had bought a 6.6% stake in Chewy ($CHWY), a top online pet product retailer. He posted Chewy’s dog logo along with the announcement, sparking a wave of curiosity. This move was even more intriguing because Chewy’s co-founder, Ryan Cohen, is also the current CEO of GameStop.
The Sell-Off and Market Strategy
Just four months later, Roaring Kitty made another 13G filing showing he’d sold his entire stake in Chewy. While the specifics aren’t clear, many think he may have done it in stages or through private deals to avoid rocking the market too much. Many see this as more than a simple profit grab; it was likely a move to call out the manipulative practices of financial institutions.
A New Chapter: CHEWY as a Catalyst
After these moves, the narrative around Chewy has shifted. What was once just a promising stock has now become a symbol; a tool to uncover the manipulations that often shape the market. Roaring Kitty’s bold move suggests there’s much more to come, with Chewy poised to play a key role in his vision of increased transparency and fairness in the financial world.
Stay tuned: the story of Roaring Kitty and Chewy is just beginning, with more strategic moves on the horizon.
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